Tech for Product People (TEC)
Master technical conversations. Build better products.
Technology often feels like a black box, creating friction that slows innovation and causes misunderstandings. Tech for Product People is the intensive program designed to break that barrier and give you real technical fluency.
Through 8 practical modules, you'll demystify everything from APIs and cloud architecture to databases and generative AI. You'll finish this course with the confidence and vocabulary to make better decisions, speed up development, and become an indispensable partner to your technical team, building better products faster.
What will I achieve?
You will master the fundamentals of the web to diagnose problems like an expert: You'll use browser developer tools to inspect visual structure and network communication, enabling you to identify key elements and collaborate effectively in solving frontend issues.
You will speak the language of APIs to connect systems with full confidence: You'll understand how applications exchange data via APIs and JSON, using tools like Postman to test endpoints and specify integration requirements without ambiguity.
You will interpret the technical blueprints of digital products: You'll learn to read architecture diagrams and understand the role of key cloud components, allowing you to engage in strategic discussions on scalability, performance, and infrastructure decisions.
You will understand how data is structured: You'll discover the fundamentals of relational and non-relational databases, learning to read schemas to make informed product decisions about how data is stored and accessed.
You will gain autonomy to answer business questions using SQL: You'll write queries to interrogate databases directly, allowing you to validate hypotheses, measure feature impact, and justify your roadmap without relying on an analytics team.
You will navigate the software development lifecycle fluently: You'll understand the workflow with Git and GitHub, the role of different environments, and the fundamentals of testing, enabling better collaboration with engineers and faster delivery.
You will apply Generative AI to create innovative product experiences: You'll learn to interact with LLM APIs and design effective prompts, giving you practical tools to specify and prototype smart features that delight users.
You will anticipate the future of product with a strategic vision on AI Agents: You'll understand what autonomous agents are and the new architectures they enable, preparing you to lead the next generation of products and navigate their technical and ethical challenges.
As a product professional, you guide the "what" and the "why," but an invisible wall often separates you from the "how." This technical gap leads to ambiguous conversations with engineering, roadmaps disconnected from reality, and constant friction that hinders innovation. You're responsible for the product's success, but its technological core feels like an inaccessible black box, limiting your ability to lead with confidence and make truly informed decisions.
Tech for Product People was created to demolish that wall. It's not a course to learn programming—it's an intensive program to give you technical fluency. We provide the vocabulary and mental models to understand the entire tech stack, from APIs and architecture to databases and AI. You'll gain the ability to join any technical discussion, make better trade-off decisions, and transform your relationship with engineering from friction to strategic collaboration, to build better products, faster.
Program
In this module, you'll become a digital detective. You'll learn to use your browser's developer tools to inspect any web product, understanding how pages are structured and communicate. You'll uncover the hidden dialogue between your browser and the server, giving you the ability to diagnose issues and understand your product's technology from the ground up.
You'll master the language that connects the digital world: APIs. This module demystifies what they are and how they use the JSON format to exchange information between systems. Through practical exercises with tools like Postman, you'll gain the confidence to engage with developers about integrations, endpoints, and the communication logic that powers your product.
Here you'll learn to read the blueprints of a digital product. You'll dive into high-level architecture diagrams to visualize how different components—from cloud servers to microservices—work together. This panoramic view will enable you to participate in strategic conversations about scalability, performance, and the infrastructure decisions that define your product's robustness.
You'll discover where your company's most valuable asset resides: data. This module focuses on database fundamentals, teaching you to differentiate between SQL and NoSQL models and interpret data schemas. You'll understand how information is organized, enabling you to collaborate effectively on feature design and comprehend the implications of how user data is stored.
This module gives you the superpower of data autonomy. Through a 100% practical session, you'll learn to write SQL queries to interrogate the database directly. You'll stop depending on other teams for key metrics and be able to validate hypotheses, extract insights, and support your product decisions with evidence you discover yourself.
You'll gain a clear view of the factory where your product is built. You'll explore the development lifecycle—from code management with Git and GitHub to the importance of different environments and the role of testing. This understanding of the workflow will allow you to have more productive conversations with your engineering team and collaborate to launch features faster and with higher quality.
This module takes you to the forefront of innovation, teaching you to integrate Generative AI into your products. You'll focus on practical application, learning to interact with powerful Language Model (LLM) APIs. Through a prompt engineering workshop, you'll master the art of instructing AI to perform complex tasks, unlocking a universe of possibilities for your features.
You'll explore the next frontier of technology and product management. This module provides an overview of AI Agents—autonomous systems that can reason and act to achieve goals. You'll understand their fundamental architectures and debate the opportunities and challenges they present, from self-personalizing products to new ethical considerations, positioning yourself as a leader ready for the future.
Who benefits from this program:
Product Manager / Product Owner
This course transforms you from 'backlog managers' into true product decision makers. You'll gain the ability to negotiate with engineering based on real knowledge, understand the complexity and trade-offs behind each feature, and create more realistic and ambitious roadmaps, accelerating value delivery and gaining credibility.Project Manager / Scrum Master / Agile Coach
Even though your focus is the process, your effectiveness multiplies with technical fluency. This course will help you understand the root of technical impediments, facilitate more productive conversations between developers and stakeholders, and better assess risks. You'll move from being just a process organizer to a strategic facilitator who truly understands the work your team is doing.Product Designer (UX/UI)
For a designer, technology often feels like a limit to creativity. This program breaks that barrier. By understanding how APIs, databases, and AI components work, you'll be able to design more innovative and feasible solutions. You'll stop designing in a vacuum and become the architect of the user experience, creating interfaces that are not only beautiful but also intelligent and technically sound.UX Researcher / Product Analyst
With SQL proficiency, you'll validate qualitative hypotheses with quantitative data on your own, without relying on other teams. Understanding system architecture and logs will allow you to ask deeper research questions about user behavior and find answers that were previously inaccessible.Although each role has a unique focus, they all share a common need: the ability to engage with technology to make better decisions and create synergy with the engineering team. Tech for Product People is the meeting point that empowers and aligns the entire product team.
If you identify with any of these profiles, this program is your next step.
About the Instructor
Martin Alaimo
Consultant and Trainer Specializing in Digital Products and Business Agility
To date, he has worked with over 200 organizations and supported more than 8,000 professionals.
His approach is situational and hands-on, delivering immersive learning experiences that make knowledge immediately applicable—often covering topics that traditional academia tends to overlook.
He has spoken at more than 30 conferences across the US and 14 countries in Latin America and Europe. Additionally, he is a recognized author of five books on the benefits of agility in digital innovation.
As part of his commitment to innovation, he is an organizer member of ProductTank, the world’s largest Product Management community, and the creator of Kouls, a platform that bridges the gap between an organization’s strategic vision and the daily execution of its teams, ensuring alignment and results-driven focus.
He is one of the few experts holding the highest industry certifications in Agile practices, including Certified Scrum Trainer (CST), Certified Enterprise Coach (CEC), Certified Team Coach (CTC), Certified Agile Leadership Educator (CAL Educator), and Path to CSP Educator.
You can learn more about his professional background on LinkedIn.
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25+ years of industry experience.
Currently creating tech products.
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