Double Product Ownership Certification

You will access a full hour of videos through which you will learn about the origins of Scrum, its principles, and values. I will introduce you to the Scrum Team structure and expectations for each of the roles. You will also know the succession of Events (meetings) and Artifacts, as well as the purpose of each one.

You will be able to identify the fundamental competencies of the Product Owner role, typical anti-patterns, keys to the relationship with Stakeholders, and bases to occupy the Product Ownership role with Multiple Teams (at scale) efficiently.

You will be able to identify the attributes and the purpose of a good product vision and how it translates into the strategy, roadmaps, releases, until reaching the level of product increment in each Sprint.

You will be aware of the importance and skills to become a Product Owner capable of knowing and segmenting your users and customers, empathizing with each segment, and validating their assumptions through experimentation and Product Discovery.

You will be able to differentiate product development oriented to output and outcome, you will own the definition of value for your users, and you will be able to create and refine Product Backlog Items and User Stories.

We will analyze the Product Owner's profile in light of Agile Product Management competencies. In this session, I will focus on the relationship with Stakeholders and the management of their interests. I will teach you techniques to facilitate meetings and help them negotiate opposing interests and make better decisions.

We are going to see how to relate to developers. I will introduce you to the different technical practices you should know and how to manage a product at scale in which several teams work.

We agree that you cannot start designing a product or service without first understanding what your users want, right? So, we will delve into Customer Research practices so you can design a product your customers will love.

Steve Jobs once said 'Some people say: Give the customers what they want. But that's not my approach. My job is to figure out what they will want before they know it... People don't know what they want until you show it to them.' I will introduce you to Product Discovery techniques that allow you to identify the right product to build.

You need to doubt your assumptions and see your proposals as hypotheses, especially in new product development. This discipline is riddled with cognitive biases, and if you're not aware of them, they can play a very bad trick on you. You're no longer doing projects, but experiments, and in this session, I'll teach you to make those validations.

One of the biggest challenges when moving from Product Management to Agile Product Management is shifting the focus from feature delivery to value delivery. But what does value mean? How is it measured? Why is this change of focus so critical? We will cover all this during the course ;-)

Creating and evolving a product requires a huge effort from everyone involved. All that effort without a direction and motivation ends up stressing everyone out. Establishing a purpose (or vision) should be the starting point of any product initiative, but it is very often overlooked. In this session, I will teach you to establish a purpose and develop a strategic roadmap from there.

To conclude the course, we will see different techniques for ordering and refining the Product Backlog. This will be the icing on the cake and your last step towards certification.

Throughout the program, you will know and practice how AI can help you make more informed decisions and anticipate the needs of your users. You will learn to use AI tools to improve the quality of your Product Backlog, User Stories, and Communication with Stakeholders.