Ideas and resources to make better decisions
Content to think better about AI, product, and technology.
Designed for professionals already working in the field.
Event: Sprint
The Sprint is a container for all other events… Sprints are the heartbeat of Scrum, where ideas are turned into value.
Artifact: Increment
An Increment is a concrete stepping stone toward the Product Goal.
Team: Scrum Master
The Scrum Master is accountable for establishing Scrum as defined in the Scrum Guide. They do this by helping everyone understand Scrum theory and practice, both within the Scrum Team and the organization
What is Scrum?
Scrum is a lightweight framework by which people, teams, and organizations create value through adaptive solutions to complex problems. - Scrum Guide
Event: Sprint Review
The purpose of the Sprint Review is to inspect the outcome of the Sprint and determine future adaptations
Event: Sprint Retrospective
The purpose of the Sprint Retrospective is to plan ways to increase quality and effectiveness

Delivering User Stories Without Knowing What They Are For: One of the Biggest Flaws of Product Owners
In my experience, one of the biggest pitfalls for Product Owners is delivering user stories without truly understanding their purpose. This disconnect can lead to wasted effort and frustrated teams. Here’s how I’ve learned to align stories with strategic goals, creating more meaningful impact and motivated teams.

The Foundations for Implementing Agile Product Management
In this article, you will discover 4 key aspects of agile product management that companies need to know: The difference between the Product Owner and the Product Manager, customer relationship strategy, Product teams, and stepping out of the Delivery mindset.
I did what you asked
4 moves to convert a Software Factory into a Digital Products Crafter
Organizational Evolution
For some time now I have been worried about not using the concept of Organizational Transformation and, instead, using Organizational Evolution. It seems a subtle change, but I think it reflects a radical change in what sustains it.
I'm a Scrum Master. Now What?
Profound changes are taking place in the corporate world, not only in the way of doing business but also in the way companies are structured, teams are lead, and work is managed. At the same time, a fundamental role has been crystallizing: the agile coach...
Sharing Performance Goals
To have a common and significant purpose helps the team pursue performance goals which allows them to focus on achieving results.
