Ideas and resources to make better decisions
Content to think better about AI, product, and technology.
Designed for professionals already working in the field.

AI Evals Explained: The Critical Skill for LLM Products
AI evals are the discipline that replaces intuition with evidence when shipping LLM products. What they are, the three types, and how to apply them.

AI Agent Evaluation: How to Judge the Trajectory
AI agent evaluation scores the whole trajectory a system takes, not just its output. What to measure, techniques that work, and when evals fall short.

Agentic AI for Product Managers: When to Use It
Agentic AI product management means knowing when an agent is the right answer, how to design one, and how to operate it safely. A practical guide for PMs.

AI Product Discovery: How to Identify Real Opportunities for AI Before You Build
AI Product Discovery is how PMs separate real AI opportunities from expensive distractions. A practical framework and a worked example.

Delivering User Stories Without Knowing What They Are For: One of the Biggest Flaws of Product Owners
In my experience, one of the biggest pitfalls for Product Owners is delivering user stories without truly understanding their purpose. This disconnect can lead to wasted effort and frustrated teams. Here’s how I’ve learned to align stories with strategic goals, creating more meaningful impact and motivated teams.

The Foundations for Implementing Agile Product Management
In this article, you will discover 4 key aspects of agile product management that companies need to know: The difference between the Product Owner and the Product Manager, customer relationship strategy, Product teams, and stepping out of the Delivery mindset.
I did what you asked
4 moves to convert a Software Factory into a Digital Products Crafter
Organizational Evolution
For some time now I have been worried about not using the concept of Organizational Transformation and, instead, using Organizational Evolution. It seems a subtle change, but I think it reflects a radical change in what sustains it.
The story of a product that was not selling
This year marks the 20th anniversary of the signing of the Agile Manifesto. It was a milestone that became a turning point for an entire industry. Today, twenty years later, I would like to comment on some things about it, but not about the agility and the manifesto (I think that much has already been saying about that) but about a divergent path that Product Management provides. For that, I am going to go back to my first major challenge in Product Management. It began in mid-2003 and lasted until the end of 2006. Yes, a long time ago (it is not worth taking accounts!).
Team: Scrum Master
The Scrum Master is accountable for establishing Scrum as defined in the Scrum Guide. They do this by helping everyone understand Scrum theory and practice, both within the Scrum Team and the organization
Scrum Values
Scrum's success lies in your ability to implement it by opening yourself up to five values: commitment, focus, openness, respect, and courage. These values direct the work you do, the actions you take, and the behavior you display.
Scrum Pillars
You don't learn by thinking. You learn by doing and observing. Knowledge is information; learning is action.