Ideas and resources to make better decisions

Content to think better about AI, product, and technology.

Designed for professionals already working in the field.

AI Evals Explained: The Critical Skill for LLM Products
Artificial Intelligence

AI Evals Explained: The Critical Skill for LLM Products

AI evals are the discipline that replaces intuition with evidence when shipping LLM products. What they are, the three types, and how to apply them.

Jul 21, 2026
17 min
AI Agent Evaluation: How to Judge the Trajectory
Artificial Intelligence

AI Agent Evaluation: How to Judge the Trajectory

AI agent evaluation scores the whole trajectory a system takes, not just its output. What to measure, techniques that work, and when evals fall short.

Jul 20, 2026
10 min
Agentic AI for Product Managers: When to Use It
Artificial Intelligence

Agentic AI for Product Managers: When to Use It

Agentic AI product management means knowing when an agent is the right answer, how to design one, and how to operate it safely. A practical guide for PMs.

Jun 22, 2026
18 min
AI Product Discovery: How to Identify Real Opportunities for AI Before You Build
Artificial Intelligence

AI Product Discovery: How to Identify Real Opportunities for AI Before You Build

AI Product Discovery is how PMs separate real AI opportunities from expensive distractions. A practical framework and a worked example.

Jun 2, 2026
12 min
Delivering User Stories Without Knowing What They Are For: One of the Biggest Flaws of Product Owners
Product Management

Delivering User Stories Without Knowing What They Are For: One of the Biggest Flaws of Product Owners

In my experience, one of the biggest pitfalls for Product Owners is delivering user stories without truly understanding their purpose. This disconnect can lead to wasted effort and frustrated teams. Here’s how I’ve learned to align stories with strategic goals, creating more meaningful impact and motivated teams.

Sep 24, 2024
5 min
The Foundations for Implementing Agile Product Management
Product Management

The Foundations for Implementing Agile Product Management

In this article, you will discover 4 key aspects of agile product management that companies need to know: The difference between the Product Owner and the Product Manager, customer relationship strategy, Product teams, and stepping out of the Delivery mindset.

Mar 27, 2024
15 min
Product Management

I did what you asked

4 moves to convert a Software Factory into a Digital Products Crafter

Oct 11, 2021
9 min
Blog

Organizational Evolution

For some time now I have been worried about not using the concept of Organizational Transformation and, instead, using Organizational Evolution. It seems a subtle change, but I think it reflects a radical change in what sustains it.

May 8, 2017
3 min
Product Management

The story of a product that was not selling

This year marks the 20th anniversary of the signing of the Agile Manifesto. It was a milestone that became a turning point for an entire industry. Today, twenty years later, I would like to comment on some things about it, but not about the agility and the manifesto (I think that much has already been saying about that) but about a divergent path that Product Management provides. For that, I am going to go back to my first major challenge in Product Management. It began in mid-2003 and lasted until the end of 2006. Yes, a long time ago (it is not worth taking accounts!).

Jun 19, 2016
9 min
Scrum

Team: Scrum Master

The Scrum Master is accountable for establishing Scrum as defined in the Scrum Guide. They do this by helping everyone understand Scrum theory and practice, both within the Scrum Team and the organization

Jun 19, 2016
4 min
Scrum

Scrum Values

Scrum's success lies in your ability to implement it by opening yourself up to five values: commitment, focus, openness, respect, and courage. These values ​​direct the work you do, the actions you take, and the behavior you display.

Jun 19, 2016
11 min
Scrum

Scrum Pillars

You don't learn by thinking. You learn by doing and observing. Knowledge is information; learning is action.

Jun 19, 2016
5 min