Certified Digital Product Leader (DPL)

Certified Digital Product Leader (DPL)

Lead with impact: master AI-powered digital product strategy with actionable roadmaps and metrics that drive real results.

8 hours
En Español

Mar 9 to Mar 30

USD 600USD 500
Early bird price until Jan 30

From USD 295 for annual subscribers

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Powered by the latest artificial intelligence technologies, in this program you will learn how to create and visualize roadmaps that connect directly to your business vision, drive team execution, and generate measurable results.


Designed for product leaders, Product Managers, and other professionals in the product space, this course prepares you to become a reference in planning and data-driven decision-making with AI.

Why this course is essential for product leaders

Leading a successful digital product requires more than understanding customers or tracking metrics—it demands vision, strategy, and aligned execution. This program is designed for product development professionals who seek to elevate their organizational impact by leveraging artificial intelligence in support of a modern, strategic, and results-driven approach to product management.


You will learn how to build dynamic roadmaps that not only guide execution, but also communicate a clear vision that is connected to your company’s strategic pillars and the business outcomes you aim to achieve.


In this course:

  1. Align Strategy and Execution: anchoring your roadmap in a clear and ambitious vision aligned with your product mission and strategic objectives.
  2. Make Confident Decisions: using AI, KPIs, and the North Star framework to guide your choices and stay focused on what truly creates value.
  3. Prioritize with Perspective: through OKRs and modern, AI-powered prioritization techniques, focusing on high-impact initiatives and avoiding scattered efforts.
  4. Communicate Your Strategy Like a Leader: developing clear, persuasive roadmaps that inspire action and align all stakeholders.


In a constantly changing environment, this course prepares you to lead your product's strategy and future. Whether you're refining an existing product or starting from scratch, you'll leave with the mindset, knowledge, and tools to lead with clarity and impact.


Key Benefits

Gain practical and AI-powered skills in product planning.

Learn to leverage AI to align your roadmap with your company's vision, mission, and strategic pillars.

Master key metrics, including KPIs, OKRs, the North Star framework, and AI prompts for metric management.

Discover how to prioritize initiatives using AI and OKRs.

Gain a clear understanding of how to align product roadmaps with strategic goals.

Be able to use AI to define and track key metrics that drive product success.

Create and visualize a comprehensive product roadmap.

Effectively communicate your roadmap to stakeholders.

Curriculum

1

Foundations of Digital Product Strategy

We'll begin by laying a solid foundation for your product roadmap. In this module, you'll learn how to leverage AI to define a compelling vision that guides your product's direction, craft a mission statement that articulates your product's purpose, and identify the strategic pillars that will drive your product's success. By the end of this session, you'll have a clear strategic framework aligned with your organization's overarching goals, setting the stage for a focused and effective product strategy.
2

Data-Driven Decision Making

Data-driven decision-making is at the heart of successful product management. This module will teach you how to use AI to identify and leverage key performance indicators (KPIs) and the North Star metric to ensure your product decisions align with long-term success. You'll learn to break down your product's most important metrics into actionable inputs and use them to guide your roadmap. Mastering these metrics will equip you to make informed decisions that deliver meaningful results.
3

Strategic Goals and Priorities

Aligning your product roadmap with strategic goals is crucial to achieving business success. In this module, you'll explore how to use AI to manage Objectives and Key Results (OKRs) and connect your product initiatives with broader company goals. You'll also learn prioritization techniques, allowing you to focus on the most impactful initiatives. By the end of this session, you'll have the tools to ensure your roadmap reflects your strategic priorities and delivers maximum value.
4

Digital Product Roadmapping

In the final module, you'll bring everything together to create and visualize your product roadmap. This hands-on session will guide you through structuring your roadmap, selecting the right visualization techniques, and ensuring it clearly communicates your product's direction and priorities. You'll learn how to use AI to build a roadmap that not only guides your team but also resonates with stakeholders, offering a clear strategic vision for your product's future. By the end of this module, you'll have a complete and well-visualized roadmap ready to implement.

Frequently Asked Questions

Everything you need to know about this course

To equip participants with the knowledge and tools to create, align, and visualize effective product roadmaps. It covers everything from strategic alignment to prioritization and metrics-driven decision-making. Participants will gain insights into how to develop roadmaps that drive product success and align with their company’s vision and objectives.
It is designed for Product Managers, Product Owners, and professionals in the product development field. Whether you are an experienced product leader or someone looking to refine your roadmap planning skills, this course is designed for you.
No. The course starts with foundational concepts and progressively goes deeper. Whether you have prior experience or are new to product roadmap planning, the course content is structured to support all participants.
Yes. Participants who successfully complete the course will receive access to the Certified Digital Product Leader (DPL) certification exam from Disruption Factory and will have 30 days to take it.
The course includes real-world examples, hands-on exercises, and scenarios where participants can apply their knowledge to create and visualize their own product roadmaps.
Strategic alignment ensures that your product roadmap reflects your company’s vision, mission, and strategic pillars. It is critical for prioritizing initiatives that deliver the greatest value and drive long-term success.
This course focuses on integrating strategy, metrics, and prioritization into the product roadmap planning process. It offers a comprehensive approach to creating roadmaps that are both actionable and aligned with organizational goals—essential in today’s competitive product landscape.
Yes, special pricing options are available for group registrations or corporate training. Contact our team for more details.
Mastering product roadmap planning and metrics will set you apart in the job market, enabling you to align product strategies with organizational goals—an essential capability for leadership roles in product-driven organizations.

What's Included

Educational Platform

A personalized learning environment for you.

Certification Digital Product Leader (DPL)

Upon successful completion of the program, you will gain access to the international certification exam for Certified Digital Product Leader (DPL) at Disruption Factory.

Attendance

75% attendance in at least 75% of online meetings.

What our graduates say

"It was a very valuable and well-guided experience, especially if you’re looking to grow into a strategic product role. You’ll find clarity to bring discipline into your product planning: vision, metrics, objectives + AI with practical applicability."

Alma Fabiola Iñiguez Medina

Alma Fabiola Iñiguez Medina

"It was truly a course that taught me a lot and clarified doubts I had carried for years. Now I can better support my team, my stakeholders, and anyone who needs it."

Luis Hernán Ramos Machuca

Luis Hernán Ramos Machuca

"It gave me a 360-degree view of what we should be measuring properly."

Eduardo JesĂşs PĂ©rez MartĂ­nez

"A highly enriching course that strengthens strategic digital product management, integrating metrics and AI-powered roadmaps in a structured way. Key takeaways for me: the importance of markdowns, especially when working with multi-line prompts; a clear understanding of the difference between outputs, outcomes, and leading and lagging indicators; how to connect OKRs with the North Star Metric; and new perspectives for building roadmaps tailored to different target audiences. "

Fernando Alayo Vásquez

Fernando Alayo Vásquez

"The course provided me with tremendous value to continue developing in the world of product leadership. Martín explains things very clearly, and the practical exercises he proposes make it easy to quickly and seamlessly incorporate new knowledge. I would definitely recommend this course to anyone working in the digital products field who wants to gain more skills in aligning a company’s strategy, vision, and mission with metrics and roadmaps. On top of that, it has the added bonus of offering highly valuable insights on using artificial intelligence to enhance performance in the role."

Cynthia Gabriela Henkin

Your Instructor

Martin Alaimo

Martin Alaimo

Trainer, consultant, and educator dedicated to the creation of Digital Products and Business Agility. To date, he has worked with more than 200 organizations and supported over 8,000 professionals in their career development journeys. His approach is situational and hands-on, delivering immersive learning through innovative experiences that enable practical, immediately applicable outcomes—especially in areas often overlooked by traditional academia. He has spoken at more than 30 conferences across the United States and 14 countries in Latin America and Europe, and is the author of six books on product and digital innovation. His most recent book, AI Strategy Workshop, provides tools to move beyond the “feature factory” mindset and integrate artificial intelligence with strategic intent and real business impact. As part of his commitment to innovation, he is an organizing member of Product Tank, the world’s largest Product Management community, and the creator of Kouls, a platform that aligns organizational strategy with teams’ day-to-day execution, ensuring a strong focus on outcomes. He is one of the few experts to hold the highest-level certifications in Agile practices: Certified Scrum Trainer (CST), Certified Enterprise Coach (CEC), Certified Team Coach (CTC), Certified Agile Leadership Educator (CAL Educator), and Path to CSP Educator. Explore his complete professional profile and thought leadership activities on LinkedIn.

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