Certified Digital Product Leader (DPL)

Certified Digital Product Leader (DPL)

Lead with impact: master AI-powered digital product strategy with actionable roadmaps and metrics that drive real results.

8 hours
En Español
Powered by the latest artificial intelligence technologies, this intensive program equips you with essential tools to strategically lead digital products. You'll learn to create and visualize roadmaps that directly connect to your business vision, boost team execution, and generate measurable results. Designed for product leaders, Product Managers, and digital strategy leads, this course prepares you to become a reference in AI-driven planning and decision-making.

Why this course is essential for product leaders

Leading a successful digital product requires more than understanding the customer or tracking metrics: it demands vision, strategy, and aligned execution. This program is designed for product leaders seeking to elevate their organizational impact with the support of artificial intelligence and in service of modern, strategic, and results-driven management.

You will learn to build dynamic roadmaps that not only guide execution but also communicate a clear vision connected to your company's strategic pillars and desired business outcomes.

In this course:
  • Align Strategy and Execution: anchoring your roadmap in a clear and ambitious vision aligned with your product mission and strategic objectives.
  • Make Confident Decisions: using AI, KPIs, and the North Star framework to guide your choices and stay focused on what truly creates value.
  • Prioritize with Perspective: through OKRs and modern, AI-powered prioritization techniques, focusing on high-impact initiatives and avoiding scattered efforts.
  • Communicate Your Strategy Like a Leader: developing clear, persuasive roadmaps that inspire action and align all stakeholders.

In a constantly changing environment, this course prepares you to lead your product's strategy and future. Whether you're refining an existing product or starting from scratch, you'll leave with the mindset, knowledge, and tools to lead with clarity and impact.

If you lead a digital product, this course is your next step toward excellence in product leadership.

Key Benefits

Gain practical and AI-powered skills in product planning.

Learn to leverage AI to align your roadmap with your company's vision, mission, and strategic pillars.

Master key metrics, including KPIs, OKRs, the North Star framework, and AI prompts for metric management.

Discover how to prioritize initiatives using AI and OKRs.

Gain a clear understanding of how to align product roadmaps with strategic goals.

Be able to use AI to define and track key metrics that drive product success.

Create and visualize a comprehensive product roadmap.

Effectively communicate your roadmap to stakeholders.

Curriculum

1

Foundations of Digital Product Strategy
We'll begin by laying a solid foundation for your product roadmap. In this module, you'll learn how to leverage AI to define a compelling vision that guides your product's direction, craft a mission statement that articulates your product's purpose, and identify the strategic pillars that will drive your product's success. By the end of this session, you'll have a clear strategic framework aligned with your organization's overarching goals, setting the stage for a focused and effective product strategy.
2

Data-Driven Decision Making
Data-driven decision-making is at the heart of successful product management. This module will teach you how to use AI to identify and leverage key performance indicators (KPIs) and the North Star metric to ensure your product decisions align with long-term success. You'll learn to break down your product's most important metrics into actionable inputs and use them to guide your roadmap. Mastering these metrics will equip you to make informed decisions that deliver meaningful results.
3

Strategic Goals and Priorities
Aligning your product roadmap with strategic goals is crucial to achieving business success. In this module, you'll explore how to use AI to manage Objectives and Key Results (OKRs) and connect your product initiatives with broader company goals. You'll also learn prioritization techniques, allowing you to focus on the most impactful initiatives. By the end of this session, you'll have the tools to ensure your roadmap reflects your strategic priorities and delivers maximum value.
4

Digital Product Roadmapping
In the final module, you'll bring everything together to create and visualize your product roadmap. This hands-on session will guide you through structuring your roadmap, selecting the right visualization techniques, and ensuring it clearly communicates your product's direction and priorities. You'll learn how to use AI to build a roadmap that not only guides your team but also resonates with stakeholders, offering a clear strategic vision for your product's future. By the end of this module, you'll have a complete and well-visualized roadmap ready to implement.

Frequently Asked Questions

Everything you need to know about this course

The course aims to equip Product Managers and Product Owners with the knowledge and tools to create, align, and visualize effective product roadmaps. It covers everything from strategic alignment to prioritization and metrics-based decision-making.

Participants will gain insights into how to develop roadmaps that drive product success and align with their company's vision and objectives.
This course is designed for Product Managers, Product Owners, and professionals in the product development field. Whether you're an experienced product leader or looking to sharpen your roadmap planning skills, this course is for you.
No, the course starts with fundamental concepts and gradually builds depth. Whether you're new to product roadmaps or have prior experience, the course content is structured to serve all participants.
The course consists of four distinct modules, all designed to be completed in an immersive 8-hour program.
Yes, participants who successfully complete the course will gain access to the international certification exam for Certified Digital Product Leader (DPL).
Absolutely! The course includes real-world examples, hands-on exercises, and practical scenarios where participants can apply their knowledge to create and visualize their own product roadmaps.
Strategic alignment ensures your product roadmap reflects your company's vision, mission, and strategic pillars. It's essential for prioritizing initiatives that generate the most value and lead to long-term success.
This course focuses on integrating strategy, metrics, and prioritization into the product roadmap planning process. It offers a comprehensive approach to creating roadmaps that are both actionable and aligned with business goals—crucial in today's competitive product landscape.
Yes, special pricing options are available for group registrations or corporate training. Contact our team for more details.
Mastering product roadmap planning and metrics will set you apart in the job market, making you a highly sought-after professional capable of aligning product strategies with business objectives—crucial for leadership roles in product-driven organizations.

What's Included

Educational Platform

A personalized learning environment for you.

Program Recording

Long-term access to program recordings.

Certification Digital Product Leader (DPL)

Upon successful completion of the program, you will gain access to the international certification exam for Certified Digital Product Leader (DPL) at Disruption Factory.

Attendance

75% attendance in at least 75% of online meetings.

Tools

During the practices, you will use AI tools like ChatGPT, Claude, Gemini, etc.

Your Instructor

Martin Alaimo

Martin Alaimo

Trainer, consultant, and educator dedicated to the creation of Digital Products and Business Agility. To date, he has worked with more than 200 organizations and supported over 8,000 professionals in their career development journeys. His approach is situational and hands-on, delivering immersive learning through innovative experiences that enable practical, immediately applicable outcomes—especially in areas often overlooked by traditional academia. He has spoken at more than 30 conferences across the United States and 14 countries in Latin America and Europe, and is the author of six books on product and digital innovation. His most recent book, AI Strategy Workshop, provides tools to move beyond the “feature factory” mindset and integrate artificial intelligence with strategic intent and real business impact. As part of his commitment to innovation, he is an organizing member of Product Tank, the world’s largest Product Management community, and the creator of Kouls, a platform that aligns organizational strategy with teams’ day-to-day execution, ensuring a strong focus on outcomes. He is one of the few experts to hold the highest-level certifications in Agile practices: Certified Scrum Trainer (CST), Certified Enterprise Coach (CEC), Certified Team Coach (CTC), Certified Agile Leadership Educator (CAL Educator), and Path to CSP Educator. Explore his complete professional profile and thought leadership activities on LinkedIn.

Mar 9 to Mar 30

Price

USD 600 → USD 500
Early bird price until Jan 30

From USD 295 for annual subscribers

Enroll Now

Annual Subscription

A clearer way to learn

  • 2 live trainings for only USD 795
  • Includes on-demand webinar library
  • 3rd training onwards: USD 295 each
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