About Me - About Me - About Me - About Me - About Me - About Me - About Me - About Me - About Me - About Me -
My Story - My Story - My Story - My Story - My Story - My Story - My Story - My Story - My Story - My Story -
I was a skater, mechanic,
motorcycle racer, and DJ.
I studied architecture and
earned my Bachelor's degree
in computer science while
becoming an airplane pilot.
My Story - My Story - My Story - My Story - My Story - My Story - My Story - My Story - My Story - My Story -

I hit the RESET button again.

My Purpose - My Purpose - My Purpose - My Purpose - My Purpose - My Purpose - My Purpose - My Purpose - My Purpose - My Purpose - My Purpose - My Purpose - My Purpose - My Purpose - My Purpose - My Purpose - My Purpose - My Purpose - My Purpose - My Purpose -
This is my fifth path as an entrepreneur, my fifth business, my fifth company. This time, I choose to shift my focus from the structures, teams, processes and organizational cultures to the very essence that gives rise to them: the people who create these companies, those who make them grow and those who join along to improve them. The people who build the world of work is what matters.
I know that this adventure can take longer, but I believe that the way to make a deep and lasting change in the world of work is to help people to transform their own businesses.
To achieve this, I am convinced that it is necessary to put all of our being at stake if what we seek is to be successful and enjoy what we do. I am speaking about personality, strengths, perseverance, beliefs, emotions and -most importantly- the heart. Remember that YOU are your best business ever.
Whatever your dreams, challenges or fears are, in your hands lies the power to change your reality in order to be able to devote yourself completely to what you love and, in doing so, you will also benefit the reality of the world of work.
You could be either an entrepreneur giving birth to a new company, or a leader aiming to redefine the direction of a business, or a professional devoted to a career. Whatever your story is, pursuing that choice with a creative approach, passion, and aligned to your dreams, is what will allow you to flourish in a world increasingly fast, unpredictable and paradoxical.
That way, you will enjoy the road as you deserve it, and the work environment will also be meaningful and enjoyable for all those around you. I believe this is how we will free as many people as possible from the current griefs of the world of work.
After having done it for myself, now let me help you build the company and life you will love.
Become your best business ever.

Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications - Publications -

In this work, Martín Alaimo offers you a conversation where it is easy to walk from theory to practice.
1da Ed. - Feb 2021

For several years now, and with increasing intensity, life in traditional organizations is coming to an end.
1st Ed. - May 2016

For several years now, and with increasing intensity, life in traditional organizations is coming to an end.
1st Ed. - Apr 2019 (spanish)