Product Ownership Foundations
The self-paced free course you won’t want to end.
What is it about?
Considering that only 50% of the ideas we have for our products are ultimately used by users and that, in addition, they require several experimentation iterations to become truly profitable, attempting to achieve success through sequential and predictive methods is a nightmare you need to wake up from.
Product Ownership is the agilization of the traditional Product Manager profile. This new perspective on the discipline will allow you to wake up from the utopia of thinking about products all at once and seeing them working successfully immediately. The volatile, ambiguous, complex, and unpredictable world we live in requires you to change your perspective and learn to design products in an iterative and incremental way.
This is the pearl that will make a big difference in your Product Management career.
By the end:
You will understand the responsibilities and expectations of the Product Owner.
You will learn to prioritize features in order to build the product in an evolutionary rather than sequential way.
You will know how to manage the Product Backlog and refinement activities.
You will understand how to use User Stories correctly.
You will learn the values and principles of the Agile Manifesto and of this framework, and why Scrum is not an agile methodology as it is generally known (or used to be).
You will identify the roles of the Scrum Team and how to work with them.
Your Instructor
Martin Alaimo
Trainer, consultant, and educator dedicated to the creation of Digital Products and Business Agility. To date, he has worked with more than 200 organizations and supported over 8,000 professionals in their career development journeys. His approach is situational and hands-on, delivering immersive learning through innovative experiences that enable practical, immediately applicable outcomes—especially in areas often overlooked by traditional academia. He has spoken at more than 30 conferences across the United States and 14 countries in Latin America and Europe, and is the author of six books on product and digital innovation. His most recent book, AI Strategy Workshop, provides tools to move beyond the “feature factory” mindset and integrate artificial intelligence with strategic intent and real business impact. As part of his commitment to innovation, he is an organizing member of Product Tank, the world’s largest Product Management community, and the creator of Kouls, a platform that aligns organizational strategy with teams’ day-to-day execution, ensuring a strong focus on outcomes. He is one of the few experts to hold the highest-level certifications in Agile practices: Certified Scrum Trainer (CST), Certified Enterprise Coach (CEC), Certified Team Coach (CTC), Certified Agile Leadership Educator (CAL Educator), and Path to CSP Educator. Explore his complete professional profile and thought leadership activities on LinkedIn.
FREE
Annual Subscription
A clearer way to learn
- 2 live trainings for only USD 795
- Includes on-demand webinar library
- 3rd training onwards: USD 295 each
Ready to step forward?
You're not starting from zero. You're choosing to advance with purpose.
Learning better is also a decision.
