Certified Digital Product Manager (DPM)

Certified Digital Product Manager (DPM)

A program that helps you develop the Product Sense needed to lead in the tech industry.

12 hours
En Español

Mar 18 - Apr 8

USD 600USD 500
Early bird price until Jan 30

From USD 295 for annual subscribers

Enroll Now

A gateway to the future

A program designed to address the evolving challenges of the post-agile era, with a strong emphasis on the importance of flexibility, user-centered design, and continuous improvement in the ever-changing technology industry.


You will work with theoretical knowledge paired with practical applications for effective product management.


By the end of the course, you will feel more confident navigating the complexities of product development, from problem validation and solution ideation to launch and beyond—ensuring that products are not only viable in today’s market but also adaptable to future changes (spoiler alert: they will happen).


This program serves as a gateway to career opportunities, strengthening essential skills to create impactful digital solutions.


Take the opportunity to transform your perspective on digital product management, driving success in an era that demands adaptability and innovation.

After successfully completing this program, you will be able to

Innovate through ideation: generating and prioritizing solutions that meet the triple requirement of desirable, feasible, and viable.

Support decision-making with data: you will have the ability to design, execute, and interpret experiments to test product hypotheses, making informed decisions based on empirical evidence.

Drive continuous optimization: You will learn to integrate user feedback and product performance data for ongoing optimization, maintaining relevance and competitiveness in the market.

Optimize Backlog Management: you will gain experience in the efficient management of product backlogs, ensuring that features align with business and user needs to maximize impact.

Collaborate for success: Improve collaboration skills to work effectively with product teams, fostering a shared vision and collective ownership of the product development process.

Develop the Product Sense needed to lead in the tech industry: be able to navigate the four fundamental stages: problem discovery, solution discovery, solution delivery, and customer delight.

Curriculum

1

Problem Discovery

You will learn to balance user needs with business value, understanding the impact of decisions from a Product Management perspective.

We will equip you with the skills to understand the problem context and interpret critical business metrics. You will learn to avoid the consequences of neglecting revenue metrics and failing to adapt to market changes, ensuring that each validated opportunity has a solid foundation in user needs and business value.
2

Solution Discovery

This module includes techniques for brainstorming, idea prioritization, and identifying potential pitfalls in product concepts. It equips you with the skills needed to generate innovative solutions that meet user needs and organizational goals, avoiding common failures such as prioritizing aesthetics over utility or overcommitting to excessively complex technical solutions.

This module also delves into the design, execution, and validation of experiments to test product hypotheses, followed by communicating results and making informed product design decisions. It aims to develop competencies in empirical decision-making, stakeholder collaboration, and feedback integration. You will learn to avoid misinterpreting data, investing time and money in unvalidated assumptions, and ineffective communication, ensuring the product aligns with user expectations and organizational goals.
3

Solution Delivery

We will focus on transforming validated opportunities and designs into actionable plans, along with the need to work closely with product teams. The module emphasizes creating user stories and acceptance criteria that are deeply rooted in user needs and strategic perspectives, fostering collective ownership within the development team.
4

Customer Delight

This module covers monitoring and analyzing product performance, collecting post-launch feedback, and integrating that feedback for iterative improvement. You will understand user behavior, multichannel feedback, and how to address common mistakes such as misinterpreting KPIs and overlooking cross-functional perspectives.

Frequently Asked Questions

Everything you need to know about this course

This program has no strict prerequisites; participants from diverse disciplines and backgrounds can benefit from it. However, having a basic understanding of digital products and/or experience in product-related roles may enhance the learning experience. This flexibility allows individuals eager to deepen their expertise in digital product management to enroll and succeed, regardless of their level of familiarity.
Upon completing the program, you will have access to the Disruption Factory exam within a 30-day period. The exam is composed of real-world, scenario-based questions presented in a multiple-choice format, and the program is designed to prepare you thoroughly to approach it with confidence. Once you pass the exam, the certification is awarded by Disruption Factory, whose goal is to ensure that professionals possess the situational competencies required for everyday work and not merely academic knowledge.
This is a LIVE program and requires participation in at least 75% of the online sessions. If you have any questions regarding attendance, please don’t hesitate to reach out.
Kindly reach us at hello@alaimolabs.com and we will be happy to help :)

What's Included

A Learning Path

12 hours of blended learning: live sessions (8 hours) and asynchronous activities (4 hours).

Digital Product Manager (DPM) Certification

Upon successfully completing the program, you will gain access to the high-standard Digital Product Manager (DPM) certification exam at Disruption Factory.

Learning modules

4 learning modules covering the four fundamental stages: problem discovery, solution discovery, solution delivery, and customer delight.

Learning Platform

A personalized learning environment tailored to you.

Your Instructor

Martin Alaimo

Martin Alaimo

Trainer, consultant, and educator dedicated to the creation of Digital Products and Business Agility. To date, he has worked with more than 200 organizations and supported over 8,000 professionals in their career development journeys. His approach is situational and hands-on, delivering immersive learning through innovative experiences that enable practical, immediately applicable outcomes—especially in areas often overlooked by traditional academia. He has spoken at more than 30 conferences across the United States and 14 countries in Latin America and Europe, and is the author of six books on product and digital innovation. His most recent book, AI Strategy Workshop, provides tools to move beyond the “feature factory” mindset and integrate artificial intelligence with strategic intent and real business impact. As part of his commitment to innovation, he is an organizing member of Product Tank, the world’s largest Product Management community, and the creator of Kouls, a platform that aligns organizational strategy with teams’ day-to-day execution, ensuring a strong focus on outcomes. He is one of the few experts to hold the highest-level certifications in Agile practices: Certified Scrum Trainer (CST), Certified Enterprise Coach (CEC), Certified Team Coach (CTC), Certified Agile Leadership Educator (CAL Educator), and Path to CSP Educator. Explore his complete professional profile and thought leadership activities on LinkedIn.

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