Certified Digital Product Manager (DPM)

This module will cover validating new opportunities for strategic alignment with the company's overarching goals and ensuring these opportunities also align with users' needs. It will focus on differentiating between product strategy and goals, avoiding common pitfalls like misallocating resources or overlooking the brand's market stance, and understanding users deeply to ensure product strategies are beneficial to market demands.

This module is dedicated to validating the congruence of new opportunities within business needs and efficiently communicating the opportunities' value and their strategic alignment. Topics will include balancing user needs with business value, understanding the impact on revenue or business impact, avoiding common errors such as neglecting revenue metrics or failing to adapt to market and business changes, and mastering the art of communicating feature decisions.

This module focuses on the initial stages of product discovery, emphasizing the ideation of Desirable, Feasible, and Viable solutions. It covers techniques for brainstorming, prioritizing ideas, and identifying potential pitfalls in product concepts. The aim is to equip participants with the skills needed to generate innovative solutions that meet user needs and business objectives, while avoiding common errors such as prioritizing aesthetics over utility or overcommitting to technically complex solutions.

This module delves into designing, executing, and validating experiments to test product hypotheses, followed by effectively communicating outcomes and making informed product design decisions. It aims to develop competencies in empirical decision-making, stakeholder collaboration, and feedback integration. Participants will learn to avoid misinterpretations of data, wasteful investments in unvalidated assumptions, and ineffective communication, ensuring the product meets user expectations and organizational goals.

This module covers transforming validated opportunities and designs into clear, actionable plans and the importance of collaborating closely with product teams. It emphasizes creating roadmaps, user stories, and acceptance criteria that are deeply rooted in user needs and strategic insights, fostering a collective ownership among the development team.

The module focuses on efficiently managing product backlogs and partnering with the team to set up effective testing strategies. It addresses prioritizing features that resonate with business and user needs, ensuring features are tested against real-world scenarios, and maintaining product quality throughout its development lifecycle.

This module covers monitoring and analyzing product performance, gathering post-launch feedback, and integrating this feedback for iterative improvement. It focuses on understanding user behavior, leveraging multi-channel feedback, and addressing common errors like misreading KPIs and neglecting cross-functional insights.

This module delves into managing the feature lifecycle, engaging with user communities, and coordinating with marketing and sales teams for feature promotions. It emphasizes continuous product evolution, effective stakeholder communication, and avoiding pitfalls such as overlooking technological advancements and mismatched messaging.