Certified Digital Product Manager (DPM)

Certified Digital Product Manager (DPM)

A program that helps you develop the Product Sense needed to lead in the tech industry.

12 hours
En Español

A gateway to the future

"A program to address the evolving challenges of the post-agile era, emphasizing the importance of flexibility, user-centered design, and continuous improvement in the changing tech industry.

You will work on theoretical knowledge paired with practical applications for effective product management. By the end of the course, you will be able to navigate the complexities of product development—from problem validation and solution ideation to launch and beyond—ensuring that products are not only viable in today’s market but also adaptable to future changes." "Prepare to lead product development with foresight, ensuring that products remain relevant in rapidly changing markets. This program is a gateway to career opportunities, enhancing vital skills to create impactful digital solutions.

Take the opportunity to become a visionary in digital product management, driving success in an era that demands adaptability and innovation."

After successfully completing this program, you will be able to

Innovate through ideation: generating and prioritizing solutions that meet the triple requirement of desirable, feasible, and viable.

Support decision-making with data: you will have the ability to design, execute, and interpret experiments to test product hypotheses, making informed decisions based on empirical evidence.

Drive continuous optimization: You will learn to integrate user feedback and product performance data for ongoing optimization, maintaining relevance and competitiveness in the market.

Optimize Backlog Management: you will gain experience in the efficient management of product backlogs, ensuring that features align with business and user needs to maximize impact.

Collaborate for success: Improve collaboration skills to work effectively with product teams, fostering a shared vision and collective ownership of the product development process.

Develop the Product Sense needed to lead in the tech industry: be able to navigate the four fundamental stages: problem discovery, solution discovery, solution delivery, and customer delight.

Curriculum

1

Problem Discovery
You will learn to balance user needs with business value, understanding the impact of decisions from a Product Management perspective.

We will equip you with the skills to understand the problem context and interpret critical business metrics. You will learn to avoid the consequences of neglecting revenue metrics and failing to adapt to market changes, ensuring that each validated opportunity has a solid foundation in user needs and business value.
2

Solution Discovery
This module includes techniques for brainstorming, idea prioritization, and identifying potential pitfalls in product concepts. It equips you with the skills needed to generate innovative solutions that meet user needs and organizational goals, avoiding common failures such as prioritizing aesthetics over utility or overcommitting to excessively complex technical solutions.

This module also delves into the design, execution, and validation of experiments to test product hypotheses, followed by communicating results and making informed product design decisions. It aims to develop competencies in empirical decision-making, stakeholder collaboration, and feedback integration. You will learn to avoid misinterpreting data, investing time and money in unvalidated assumptions, and ineffective communication, ensuring the product aligns with user expectations and organizational goals.
3

Solution Delivery
We will focus on transforming validated opportunities and designs into actionable plans, along with the need to work closely with product teams. The module emphasizes creating user stories and acceptance criteria that are deeply rooted in user needs and strategic perspectives, fostering collective ownership within the development team.
4

Customer Delight
This module covers monitoring and analyzing product performance, collecting post-launch feedback, and integrating that feedback for iterative improvement. You will understand user behavior, multichannel feedback, and how to address common mistakes such as misinterpreting KPIs and overlooking cross-functional perspectives.

Frequently Asked Questions

Everything you need to know about this course

This program has no strict prerequisites; participants from various disciplines and backgrounds can benefit. However, having a basic understanding of digital products and experience in product-related roles may enhance the learning experience. This flexibility allows individuals eager to deepen their expertise in digital product management to enroll and succeed regardless of their level of familiarity with the subject.
The certification is granted by Disruption Factory, an entity that evaluates beyond what is typically assessed in a traditional certification process. Disruption Factory ensures that certified professionals possess situational competencies and not merely academic ones, thus guaranteeing the highest standards in the industry.
Upon completing the program, it is necessary to take the exam to access the high-standard Disruption Factory certification. The exam consists of scenarios built in a multiple-choice format based on real-world situations. The program is designed to prepare you adequately for the exam.
We record the live classes, so you can watch them later if you can’t attend. However, to access the certification exam, you must meet the 75% attendance requirement for online classes.
Four weeks (one live class per week). The program includes 12 hours of blended learning: live sessions (8 hours) and asynchronous activities (4 hours).
You can pay online with a credit card or via bank transfer.
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  • When you click 'Enroll', you will be able to complete your registration and select the payment method.
  • If you make a bank transfer, please register and immediately notify us of your payment choice at hello@alaimolabs.com.
  • To obtain a special group discount or a quote for companies, please use the same email address.
"

What's Included

A Learning Path

12 hours of blended learning: live sessions (8 hours) and asynchronous activities (4 hours).

Digital Product Manager (DPM) Certification

Upon successfully completing the program, you will gain access to the high-standard Digital Product Manager (DPM) certification exam at Disruption Factory.

Learning modules

4 learning modules covering the four fundamental stages: problem discovery, solution discovery, solution delivery, and customer delight.

Live classes

4 live classes of 2 hours each, where you can interact with the instructor and other participants.

Asynchronous activities

Asynchronous activities (1–2 hours weekly) that you can complete at any time, where you will work on practical projects and apply what you learned in the live classes.

Your Instructor

Martin Alaimo

Martin Alaimo

Trainer, consultant, and educator dedicated to the creation of Digital Products and Business Agility. To date, he has worked with more than 200 organizations and supported over 8,000 professionals in their career development journeys. His approach is situational and hands-on, delivering immersive learning through innovative experiences that enable practical, immediately applicable outcomes—especially in areas often overlooked by traditional academia. He has spoken at more than 30 conferences across the United States and 14 countries in Latin America and Europe, and is the author of six books on product and digital innovation. His most recent book, AI Strategy Workshop, provides tools to move beyond the “feature factory” mindset and integrate artificial intelligence with strategic intent and real business impact. As part of his commitment to innovation, he is an organizing member of Product Tank, the world’s largest Product Management community, and the creator of Kouls, a platform that aligns organizational strategy with teams’ day-to-day execution, ensuring a strong focus on outcomes. He is one of the few experts to hold the highest-level certifications in Agile practices: Certified Scrum Trainer (CST), Certified Enterprise Coach (CEC), Certified Team Coach (CTC), Certified Agile Leadership Educator (CAL Educator), and Path to CSP Educator. Explore his complete professional profile and thought leadership activities on LinkedIn.

Mar 18 - Apr 8

Price

USD 600 → USD 500
Early bird price until Jan 30

From USD 295 for annual subscribers

Enroll Now

Annual Subscription

A clearer way to learn

  • 2 live trainings for only USD 795
  • Includes on-demand webinar library
  • 3rd training onwards: USD 295 each
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